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Optical Practices HIRJI Associates recognise the signs and symptoms of practices in trouble. They include lost, stagnating or reducing sales, unplanned or ever increasing expenses, uncertainty about future prospects, increasing difficulty with competition, price wars, poor stock control, difficulty in recruitment and retention of staff and much more. Fortunately HIRJI Associates can help such practices turn the corner and maximise their potential through effective tutoring, mentoring, consulting and coaching..... Developing your Practice(s) Audit: The audit is a review of how your practice is currently run, and helps identify ways in which the practice could be improved. It is an assessment process that challenges you to set and pursue goals for the future success of your practice. The audit will help to:
- Evaluate your practice’s capacity and processes
- Identify the practice’s strengths, weaknesses, opportunities and threats
- Work out ways to deliver better optometric outcomes for patients
- Look at how to increase profitability
- Make the practice a more rewarding place to work.
It involves sending practice profiles and historical data for review. This would be followed by a visit by Professor Hirji to your practice(s) to collect additional evidence as part of the audit with a view to working with you on strategic and tactical plans to help you and your practice become even more successful. The way that a practice runs has a major impact on its success. Yet as a practice evolves, its management processes may become outdated and less effective. In such a busy and demanding environment, problems may go unnoticed. A practice audit allows one to check how well the practice is running, identify any problems, and generate ideas about how to do things better. It makes sense to do this regularly. Strategy: preoccupation with the immediate issues of running the practice(s) on a day to day means that it is easy to loose sight of the ultimate
business/practice goals and objectives. That is why preparing a strategic plan and regularly reviewing it is essential. This exercise involves a one-to-one interview with the owner/manager(s) of the business and Professor Hirji to identify the current status, objectives and strategies of the business with a view to developing the business' future strategy
Business Plan: a practice without a business plan is essentially rudderless where day to day activities dominate. It is often reactive and haphazard, in stark contrast to a practice with a well thought out business plan. A business plan is necessary for every business to provide a considered logical framework within which it can develop and pursue business strategies over the next three to five years. For many practices the process of planning (thinking, discussing, researching and analysing) is as important if not more so than the final written plan. Having completed the exercise of articulating the strategy, the realisation of this strategy is the ultimate goal and the Business Plan the road map.
We can also assist you with: - Professional Services & Technical Advice
All aspects of professional eye care and eye wear products and services. - Marketing
Working with you to develop a marketing strategy and a campaign that is workable and
practical by analysing your practice situation and agreeing contingencies and solutions. - Operating more effectively by re-engineering optometric practices
Reconfiguring the practices to harness modern equipment and techniques to
improve efficiency without compromising standards of care. - Continuing Education
Lectures and Tutorials on a variety of Optometric, Optical and Management
subjects - Editorial Services
Writing and or editing articles for in-house newsletters and magazines, patient
information literature on a variety of technical and non-technical subjects - Planning and Organisation of Meetings and Conferences
From acting as facilitator/chairman, to organising and delivering
specific conferences tailored to your business requirements - Development of Support Staff
Training analysis and delivery of a career path leading to versatile
multitasking Optical Assistants - Staff Attitude Surveys
Providing a better understanding of staff attitudes particularly within a changing
business or a planned change in the business - Patient/Customer Surveys
Better understanding of your patients and customers to make your business
even more successful - Optometric Training including:
Pre-testing, Dispensing Contact lenses, Dispensing spectacles etc Business Awareness for Optometric Practice Personnel
A variety of presentations to raise awareness of the importance and impact of
business issues to the practice. From "What is a manager" via "Finance for the
non financial manager" to "How to schedule your professional resource more
effectively" are all catered for. Intensive interactive revision tutorials for the College of Optometrists Stage 2 Assessment and OSCEs for GOC Registration Intensive interactive revision tutorials and mock exams (where appropriate) for the College of Optometrists Non-EEA Qualified Optometrists Exams
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