HIRJI ASSOCIATES - Consulting in Optometry

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About us

HIRJI ASSOCIATES are about making today's businesses and people in the world of optics more successful.

Maximising potential through effective mentoring, consulting and coaching!

  • There are no "quick fixes" offered, instead we start by understanding the challenge you and your practice face - clinical or commercial. It is here that we will work with you and your staff to identify the problems perceived.
  • It is often easier for an "outsider" to gain information that otherwise personnel, customers and competitors would be hesitant to provide or articulate to an "internal" person. From this "rich picture" and our perspective, we will try to give you choices for working towards solutions since it is rare for there to be only a single option.
  • Often we are asked to implement initiatives by optometrists and management who know what is required but who feel too exposed to recommend or implement the changes, or indeed do not have the expertise to hand within the organisation. Here we act primarily as "change agents" and "facilitators" to striving for the outcomes the management want to achieve. It is therefore not unusual for us to "lead a team" to direct and manage the change process in an organisation.

Most of our work involves managing change and providing business expertise in optometric practices working towards solutions rather than producing exact answers to specific issues.

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