HIRJI ASSOCIATES - Consulting in Optometry

HIRJI Associates recognise the signs and symptoms of businesses in trouble. They include lost, stagnating or reducing sales, unplanned or ever increasing expenses, uncertainty about future prospects, increasing difficulty with competition, price wars, poor stock control, difficulty in recruitment and retention of staff and much more. Fortunately HIRJI Associates can help such businesses turn the corner and maximise their potential through effective mentoring, consulting and coaching.....

Developing your Business(s)

• Audit:

  The audit is a review of  how your business is currently run, and helps identify ways in which the business could be improved. It is an assessment process that challenges you to set and pursue goals for the future success of your business. The audit will help to:
   

  • Evaluate your business’s capacity and processes
  • Identify the business’s strengths, weaknesses, opportunities and threats
  • Work out ways to deliver better products and services  for the end users
  • Look at how to increase profitability
  • Make the business a more rewarding place to work.

  It involves sending business profiles and historical data for review. This would be followed by a visit by Professor Hirji to your business(s) to collect additional evidence as part of the  audit with a view to working with you on strategic and tactical plans to help you and your business become even more successful. The way that a business runs has a major impact on its success. Yet as a business evolves, its management processes may become outdated and less effective. In such a busy and demanding environment, problems may go unnoticed. An audit allows one to check how well the practice is running, identify any problems, and generate ideas about how to do things better. It makes sense to do this regularly.
   

• Strategy: preoccupation with the immediate issues of running the business on a day to day means that it is easy to loose sight of the ultimate business goals and objectives. That is why preparing a strategic plan and regularly reviewing it is essential. This exercise involves a one-to-one interview  with the owner/manager(s) of the business and Professor Hirji to identify the current status, objectives and strategies of the business with a view to developing the business' future strategy
   

• Business Plan: a formal business plan is necessary for every business to provide a considered logical framework within which it can develop and pursue business strategies over the next three to five years. For many business the process of planning (thinking, discussing, researching and analysing) is as important if not more so than the final written plan. Having completed the exercise of articulating the strategy, the realisation of this strategy is the ultimate goal and the Business Plan the road map.

• Professional Services Support
  From responding to product related technical queries to delivering  hands-on tutoring. All aspects of professional services support can be provided by mutual agreement.
  
• Writing/editing, ghost writing/editing clinical and scientific papers
  
• Staff Development & Training
  Understanding the world of Optometry and Optometrists
  Inducting/Preparing Staff in relation to:
  The Optometric Industry, The Eye, The Eye Examination, All aspects of Eye Correction, Spectacles, Contact Lenses
  
• Business Aspects
  Development of marketing plans
  Focus group involvement
  
• Editorial Services
  Checking & editing material for professionals and public
  
• Planning and Organisation of Meetings and Conferences
  
• Business Awareness for Personnel
  

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