HIRJI ASSOCIATES - Consulting in Optometry

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Management Tips

In a market rife with price driven promotions and a constantly changing legal and regulatory landscape, the UK's small optical businesses continue to face increasing competition from a variety of existing businesses, new entrants and substitute products/services. Can the small optical business compete effectively in this challenging environment?  History would suggest yes! Here are some tips for small optical businesses that are likely to help them become more competitive and maximise their potential through effective mentoring, consulting and coaching........  

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There was a time when doing your job technically/clinically as well as you could as an optical/optometric practitioner or a technician was good enough to succeed. However in today's very competitive arena - with profound changes in the optical industry - that time has passed. Now not only do you need to deliver clinical and technical excellence, but you have to do this whilst running a commercially successful business. One without the other is not a viable option!

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